The majority of companies looking to get on the web often overlook the online marketing process. However to take full advantage of this medium, you need to devote as much attention to marketing as you do to the design. Unfortunately, there are very few companies in the UK with the skills or experience to do this.

However, we are unique. Our aim is to develop an effective Internet marketing solution through an integrated approach of both design and marketing to harness the full potential of the web for your company.

Below is a summary of the components that make up our online marketing packages. However, every client is unique. We research the target market of each client and create a personalised marketing plan that will achieve the best results for their particular requirement.

Guaranteed Top Search Engine Positioning:

We will optimise your web site to achieve a top 10 or top 20 ranking in the top 7 major search engines that account for 95% of all Internet traffic. This is completely different from search engine promotion offered by most agencies. This usually involves no more than submitting your site to hundreds of search engines using automated software. However this is of no real benefit for the following reasons:

1. The 7 major Engines account for 95% of the total traffic, therefore submission to hundreds of engines is a waste of time.
2. Using submission software actually results in lower ranking on these search engines.
3. There is no point submitting your site if it has not been optimised to achieve a top ranking. There are millions of sites on the web. If yours isn't optimised then it will be lost amongst the crowd.

We will create a special entry page for each search engine. As each engine uses a different algorithm to rank your site, that means we need to create a separate page for each key phrase and search engine. As the search engines constantly change the ranking algorithm, we will monitor it for 3 months after it first appears and ensure it stays on top. This is a very complex job and there are very few companies with the skills to do this in the UK.

We will also research and submit your optimised pages to targeted industry specific directories. Although these are small, they are very specific and can bring in good results. Call us for our advice on 0800 011 2164.

SEO Facts:

More than 8 out of 10 Internet users use search engines to find info and the products or services they want to buy.
 

Up to 85% of searchers ignore paid listings
 

63% of the top natural listings get clíck throughs 
 

Natural (organic) search results convert 30% higher than PPC.

Reciprocal Linking:

We will perform extensive research related to your target market and identify the type of sites that are appropriate for building inbound links. Using groups, lists and keywords we then build a master contact list of sites that are short-listed.

We then visit these sites one by one to find the e-mail addresses of the site maintainer so that we can contact them directly and gather information about the relevance of the site in question.

We then send an e-mail of our proposal to the site maintainer, which we personalise/customise in some of the relevant cases. We correspond with them and answer all or any questions that they might have.

For sites that respond positively, reciprocal links are generated on both the related sites and linked through respective HTML pages.

Banner Advertising:

We design an interactive animated banner, using a variety of techniques proven to significantly increase click-through rates. We will then submit the banner on a carefully researched banner exchange program. We use the largest of all programs - The Link Exchange which reaches for over 60% of Internet users, plus more specialised programs targeted to a particular region or industry.

We can also offer guaranteed banner programs where you pay only for visitors who click through to your site - typically 50 pence each. This is similar to arranging links but with a banner instead.

E-zines:

These are online newsletters. There are literally thousands of these newsletters covering every possible subject imaginable. To receive these e-zines, people CHOOSE to subscribe. They therefore are highly qualified leads. By submitting articles with a link to your site, you can generate a lot of traffic.

Opt-In Email:

This is an aspect of online marketing that brings everything together. All the methods previously described have been methods to get people to visit your site. However this isn't enough. Once a visitor comes to your site you need to maintain their interest so that they return to the web site. Opt-in email is the most effective method. Opt-in means the visitor chooses to be added to your e-mail list. The 'bait' for getting them to do this is to offer free information, in the form of an online newsletter or an e-zine, as mentioned above. This will allow you to build a growing list of prospective customers who are interested in the kind of products and services you offer. You will then be able to turn casual visitors to your web site, into successful long term business relationships, built on friendship and trust.

Publicity:

This is only suitable for a site that is particularly newsworthy or offers special services. In such a case we will submit the details of your site to our database of thousands of online journalists.

Affiliate programs:

If you have a product that can be ordered over the Internet, then you should consider setting up an affiliate program. This allows thousands of other sites to sell your product on commission basis. This method has been most successful with Amazon.com, the world's largest online bookstore. Why not consider joining our affiliate program? Click Here for further information.